Opel

Telematics App

Opel is a partner of Allianz Automotive in Germany, and together they have been creating a car telematics app to launch for Opel owners in 2018, to potentially improve the cost of insurance premiums for Opel owners.

My role

Creative, UI/UX Designer

Involvement

Concept

Prototyping

UI Design

Low fidelity mock-ups

Duration

2 weeks

Team

Digital Marketing

Creative

Business Development

Brief

Simplicity is complexity

The team at Allianz Automotive reached out to our creative team to review their current designs and collaborate on a fresh interface, illustrating telematics data in a simple interface for the customer, and also to encourage a better driving style.

We (creative team) reviewed the existing app, with a focus on the display of current data as requested rather than the tracking functionality.

We explored the current telematics providers in the UK market, with many other insurance companies having an app for their customers. We tested each of these, including Aviva drive, Driveology and DrivePlus over a period of a month, then used these experiences to define our design.

Using this information, we identified the critical information and restructured the layout to create consistency, and cohesion across different types of data.

Results

Original vs suggested

We sought to make it clearer the purpose of the app was to drive properly and therefore save money - therefore ensuring the score is present and the projected percentage is visible.

We took inspiration from other apps that track movement and produce results; taking inspiration from MapMyRun to Strava